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Skill On Net Ltd Casinos

Skill on Net Ltd is one of the leading operators and providers of online casino sites in the UK and European markets. Founded in 2005, the company have grown rapidly.

The company is known in the industry jargon as a ‘white label’ casino provider. This means they provide site designs and backup services for other casino operators. The company also operate their online casinos.  They hold a UK license under license number 39326

At the time of writing, around forty Skill on Net casinos operate under the company. Their most famous brand is PlayOJO.

Why are SkillonNet Casinos so successful?

The company’s rapid growth has been built around two primary strategies. The first focuses on providing a top-quality site software template and excellent backup services for their and their partner operators’ casinos.

One of the distinctive qualities of Skill on Net operated and designed casinos is that each brand is unique. At first, this can seem more like a disadvantage – indeed, a ‘house style’ helps a casino designer stand apart from the competition. As so many of their white-label rivals have found, having a standard ‘one size fits all’ template may make churning out new casino sites easier, but it is not a good long-term strategy.

This is because, from the player’s point of view, such casinos tend toward blandness. They have the same overall design and feature much the same games. There is little to set them apart from other casinos on the same software or network. “Once you’ve seen one, you’ve seen them all” is an often-heard criticism of such casinos, and this characteristic makes it difficult to attract new customers.

Skill on Net designed and operated casinos tend to avoid this problem. The company design each casino to be as unique as possible, and they are largely successful in this approach. PlayOJO, for example, looks different from any of its stable mates. Even its marketing and advertising is designed to emphasise its quirky and distinctive qualities. This ability undoubtedly attracted the owners of Slingo’s unconventional slot/bingo hybrid brand to sign up for the Skill on Net service.

A superb range of comprehensive backup services complements this ability to provide unique and distinctive sites. Operators signing up to Skill on Net can choose from the full range of management, marketing and support services or run specific functions in-house.

The full suite of Skill on Net Limited support services includes platform design; full licencing for whichever territories and markets in which the new casino owner wishes to operate; a wide range of player deposit payment options; complete marketing services to attract and retain players, which can be customised for each casino and territory; and finally a customer support service which can support a casino’s players round the clock, in any of over a dozen different languages.

The flexible nature of the Skill on Net Casinos platform means that owners can decide to pay for the full suite of management services or take on specific functions themselves.  They can, for example, decide to provide their customer support service or rely on the outsourced Skill on Net provision.

This flexibility is at the heart of their second successful strategy – the other main focus of the company’s two-pronged approach. After all, it is insufficient to provide an attractive and functional-looking casino with excellent backup and customer support services. You have to offer quality games and promotions to attract and retain players.

Skill on Net has signed licensing agreements with an astonishing range of gaming software suppliers to satisfy this requirement. These include all the most prominent names, such as NetEnt and Microgaming, and a comprehensive range of innovative and up-and-coming providers. These include Eyecon, Foxium, Play ‘n GO and Thunderkick.

Furthermore, further brands are constantly being added to the roster, with providers like 1X2 Network and Push Gaming joining the company’s list of licenced suppliers early in 2021. In addition, the company also runs its own in-house game development service, operating under the GVG (Green Valley Games) brand. Casino owners can choose games from over fifty software suppliers at the time of writing, providing a total portfolio of over 3,000 games.

With such a comprehensive selection of software options, every operator on the Skill on Net Casinos platform can compile their unique game suite to suit their tastes or target market. This ability further strengthens Skill on Net’s reputation for producing entertaining and distinctive casinos popular with operators and their players.

Challenges For Skill On Net Ltd

Skill on Net, like all the major players in the online casino industry, faces several conflicting challenges in the current market. On the one hand, the unique challenges of the Covid pandemic have offered increasing opportunities for online casino operators. The enforced isolation and lack of alternative social opportunities for their players have tended to increase customer numbers and the amount of time and money spent per player on online games. This has enabled many operators to increase revenues in recent years.

On the other hand, governments and licencing authorities are well aware of this effect. They are stepping up attempts to regulate the market to restrict the harmful effects of overspending and prevent further increases in problem gambling.

Like many in the gambling industry, Skill on Net Ltd has fallen foul of government regulatory authorities. June 2020 saw the company fined SEK 14 million (€1.4m, £1.2m) by Swedish Gambling Authority (Spelinspektionen) for breaking the regulator’s rules on player bonuses. The company is also under investigation for failing to ensure that players registering under its licence agreement are considered permanent residents in Sweden.

Advantages of Skill On Net Casinos

  • Wide range of games – Skill On Net offers an impressive range of casino games, including slots, blackjack, roulette and other live dealer games.
  • Reliable gaming software – The platform uses reliable gaming software and provides a secure gaming environment.
  • Fast and secure payments – Players can make deposits and withdrawals quickly and securely using various popular payment methods.
  • Mobile friendly – Players can access Skill On Net casinos from mobile devices, allowing them to play on the go.
  • High payouts – Skill On Net offers some of the highest payouts in the industry, giving players more chances to win big.
  • 24/7 customer support – The platform’s customer support team is available 24/7 to assist with any issues.

Disadvantages of Skill On Net Casinos

  • Limited selection of payment options – While Skill On Net offers many payment methods, some are unavailable in certain countries.
  • Limited game selection – While plenty of slots and other casino games are available, there are not as many games as some other platforms offer.
  • Not many loyalty or VIP programs – There are not many loyalty or VIP programs on the platform apart from PlayOJO, which may be a downside for some players who prefer to be rewarded for their play.

Skill on Net Ltd: The Future

These regulatory breaches aside, the future for Skill on Net seems bright. Its reputation within the gaming industry is unaffected. It consistently offers high-quality casino designs and a comprehensive range of gaming options. Its popularity with both casino operators and their players seems assured.

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