White Hat Gaming Casinos

White Hat Gaming is not the most well-known name in the online casino industry. But if you are a regular online casino player, the chances are you will have played on, or at least visited a White Hat Gaming site.

There are two main reasons for the company’s relative anonymity. Firstly, it mainly operates on a ‘business to business’ (B2B) level, rather than communicating directly with casino gamers themselves. Secondly, its function is to provide a ‘white label’ platform. This is the software framework: the individual site design on which licenced casinos operate. Here too, the company really operates only in the background. It is the actual casino itself takes all the limelight, while the platform on which it operates runs inconspicuously in the background.

What this all means is that although the name may not be instantly recognisable, White Hat Gaming actually plays a crucial and fundamental role in designing and delivering many of the sites you play on, and deciding which games you play.

What is a ‘white label’ provider?

It’s a complicated business, setting up a new online casino. Suppose you decide you want to start your own casino. Let’s call it Start-up Spins. To begin with, you’ll need to request and receive permission for a gambling licence. This must be done for every country you want to accept players from. Then you’ll have to design your site – a tough ask if you are starting from scratch. Once you’ve got your software framework, you’ll need to approach all the gaming providers to get permission to feature their games.

This sounds complicated enough, but it’s just the beginning. Next, you’ll need to construct all of the infrastructure required to run your new casino. You’ll need people to provide support for your players. How many will depend on whether your support service will be e-mail only, live chat, telephone or any combination of the three. Is your Customer Support team expected to work during daytime hours, or provide a round the clock, 24 hour service?

You’ll also need to protect your and your players’ money. You’ll need robust banking arrangements. What payments will Start-Up Spins accept? How will you pay out your customers’ winnings? You will definitely need some kind of security system. You have to protect your customers’ data and payment details, and also protect your own casino from hackers and fraudsters.

The government and its regulatory body will also require certain precautions to be taken. This is in order to prevent criminal activity and also the laundering of money derived from such activities. You’ll also need some kind of management team to run all this inter-connected infrastructure, plus some marketing expertise to get Start-Up Spins noticed, attract new players, and keep them interested once they’ve signed up.

Phew! That’s quite a lot to be getting on with. Rest assured there will be even more once you’re up and running…

But how about if there was a way of simply buying an online casino ‘off the peg’? What if some other company or service did all the leg work and provided much of this complicated and expensive infrastructure? They would have all the expertise too, having done it several times before, whereas you would be starting from scratch.

This is effectively what a white label company like White Hat Gaming does – for a suitable fee of course! You’ll still need to apply for your own licence, although having a reputable sponsor like an established white label company on board clearly helps.

If it all sounds too good to be true, there are some disadvantages. Many regular players find that these white label designed casinos are all a bit too alike. The template used for them is just that little bit samey. It is true that some white label services do indeed have a reputation for providing identikit sites. Others are much more adept at customising their designs for each individual client. White Hat Gaming tend to fall into the latter category – they have less of a distinctive ‘house style’. This is another reason why they often slip ‘under the radar’, because their varied designs are not easily recognised as White Hat casinos.

Who are White Hat Gaming?

Founded in 2012, White Hat Gaming are a multi-national operation with their headquarters situated on the Mediterranean island of Malta. The company is privately owned and, being based away from the UK, it is not required to publish any official financial results or information.

There is no doubting the company’s success and robust financial situation though. White Hat Gaming employ around five hundred people, many of whom are located on the island. The company also has several other large offices based overseas. These are located in the United Kingdom and its overseas territory of Gibraltar; in Cape Town in South Africa, and in Chicago in the United States. The company also employs a number of software developers and marketing staff who work remotely throughout the European continent.

The company was originally founded by Max Wright, an online casino owner with several different casinos operating on the Microgaming platform. When these were sold in 2011, Max decided to set up his own gaming development platform, and White Hat Gaming was born.

Max remains on board, where he is joined by a strong team of highly experienced and capable industry stalwarts. These include Phillip Gelvan, who also served as the company’s CEO during its early growth spurt. His wide-ranging industry experience is invaluable to the company as it continues to go from strength to strength.

Appointed to the post in 2016, Phillip started his career in software development. He branched out into consulting and marketing, before managing a technical marketing agency in Cape Town. He is certainly a cosmopolitan chap, as this was soon followed by a stint as senior Software Development Manager for the renowned Australian gaming software company NextGen Gaming in Sydney. Philip continues to be a crucial member of the leadership team, which is particularly focused on the development of White Hat Gaming’s American operations.

The current CEO at the time of writing is Erik Regenbrecht, who himself has over two decades of business experience. The majority of this has been gained within the gaming industry. Other executives in leadership roles include Steve Sowerby, who oversees the technical and software functions of the business; Manoj Chavda, who heads up the Cape Town operation, and Andrew Towills who is responsible for regulatory and licencing compliance issues.

Today, White Hat Gaming has around thirty different casino and sportsbook sites operating on its platform, making it one of the gaming industry’s leading international ‘white label’ operators. More are certainly on the way, as the company continues to expand its network, particularly in the United States. There are dozens of casinos licenced and registered for the United Kingdom and European markets. These include top brands such as Casilando, G’Day Casino, Miami Dice, Reel Island and 21 Prive Casino.

Which games can I play on a White Hat Gaming casino?

White Hat Gaming have signed licencing deals with an enormous range of gaming software developers. Casinos operating on the company’s platform can choose from a suite of well over fifty different providers. This means that a typical White Hat casino will be able to offer a portfolio of around a thousand different slots for players to choose from. In addition, players will also be able to find a varied selection of traditional casino games, plus a range of other instant games such as scratch cards too.

Software providers signed up for White Hat Gaming casinos cover just about all aspects of the industry. From boutique innovative outfits like Imagina, Pear Fiction and Sling Shot Studios to more prolific and new kids on the block like Asylum Labs, Foxium and Red Tiger, there are plenty of smaller outfits to add quality and variety to your gaming.

More established and distinctive software suppliers like Big Time Gaming, Elk Studios, Play’n GO and Thunderkick are also on board. Then there are the heritage providers – brands that seem to have been around since the dawn of online gaming and even before in some cases. These include names like Bally, Merkur Gaming, Shuffle Master and WMS.

Finally, there are the mighty leviathans of gaming – companies that any self-respecting casino operator must have on board. These include industry giants like Microgaming, Scientific Games and of course, the biggest of them all when it comes to slots, NetEnt.

NetEnt Games on the White Hat Gaming platform

Founded in Sweden in 1996, NetEnt have well over two decades of experience in the gaming industry. Always at the forefront of online casino game design, today they are the undoubted market leaders. For most self-respecting casino operators, NetEnt are the must-have software providers – their players demand them not only because of their undoubted quality but also because they have so many iconic titles to their name.

This is what makes NetEnt’s games by far the most popular with many players. At the time of writing, the company has more than two hundred slots in its portfolio. In 2019, players made close to 60 billion spins on NetEnt slots. These spins produced total revenues for the company of 1,793 million Swedish krona (SEK), equivalent to around £160 million. Total profits amounted to SEK 529 million (£46 million).

In fact, so successful was its financial performance that the company attracted the attention of its industry rivals. In June 2020, NetEnt accepted an offer to buy the company from live gaming specialists Evolution. The final deal amounted to around SEK 20 billion (€1.8 billion, £1.6 billion). The company’s shares were de-listed from the Stockholm NASDAQ stock exchange in December 2020. It is anticipated that under its new ownership, NetEnt will continue to release new slot designs much as before.

With so many games to choose from, it is difficult to know where to start when selecting specific slots to single out. Perhaps the best place is with NetEnt’s iconic classics – games which remain popular to this day and which no high ranking online casino should be without. Titles such as Gonzo’s Quest, Jack Hammer, Spinata Grande and of course, Starburst are must have slots for any casino, and continue to be played by millions of players across the United Kingdom, the European continent and beyond.

Other top ranking titles include Finn and the Swirly Spin, Pyramid: Quest For Immortality, Twin Spin and my personal favourite, the spectacularly spooky Universal Monsters’ Dracula.

The company continues to produce excellent new titles to match the standard of its legacy slots. Around half a dozen per year is a typical rate of production. In recent times, the company has also been focusing on upgrades and re-boots of some of its classic slots. It has licenced the new Megaways TM mechanic, and has already enhanced many of its iconic titles with the new ‘100,000 ways to win’ format. Examples include Divine Fortune, Fruit Shop and Twin spin, plus of course, the amiable Spanish conquistador himself has also been re-imagined in Gonzo’s Quest Megaways TM.

Summary

White Hat Gaming are a top class company operating an excellent platform. Their ‘house style’ is not especially distinctive, but this should not be regarded as a criticism. Many of their rivals stick to an established template, which makes their members’ sites look a little ‘samey’. It is this company’s understated design which in fact enables it to be a relatively anonymous contributor to an online casino’s brand – which is exactly what both casino owners and their players want in a platform.

NetEnt are a leading software provider to White Hat Gaming casinos. Of course, not all of the 200+ NetEnt games are available at every casino, but every casino operator on the White Hat Gaming platform can choose from the entire range of NetEnt titles when deciding on which games to carry.

It’s worthwhile checking out a variety of White Hat Gaming casinos. With so many different software providers available to select games from, and so many different games available from each one, every individual casino on the platform is likely to offer very different content as well as a different style. With dozens of different casinos to choose from, you’re sure to find your favourite NetEnt game somewhere, whether it’s a new release, a recognised classic, or a an obscure gem which has turned into a personal favourite.

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