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White Hat Gaming Casinos
White Hat Gaming is not the most well-known name in the online casino industry. But if you are a regular online casino player, the chances are you will have played on or at least visited a White Hat Casino site.
There are two main reasons for the company’s relative anonymity. Firstly, it mainly operates on a ‘business to business’ (B2B) level rather than communicating directly with casino gamers. Secondly, its function is to provide a ‘white label’ platform. This is the software framework: the individual site design on which licenced casinos operate. Here, too, the company works only in the background. The actual casino takes all the limelight, while the platform on which it uses runs inconspicuously in the background.
Although the name may not be instantly recognisable, White Hat Gaming plays a crucial and fundamental role in designing and delivering many of the sites you play on and deciding which games you play.
What is a ‘white label’ provider?
Setting up a new online casino is a complicated business. Suppose you decide you want to start your casino. Let’s call it Start-up Spins. To begin with, you’ll need to request and receive permission for a gambling licence. This must be done for every country you want to accept players from. Then, you’ll have to design your site – a tough ask if you start from scratch. Once you’ve got your software framework, you’ll need to approach all the gaming providers to get permission to feature their games.
This sounds complicated enough, but it’s just the beginning. Next, you’ll need to construct the infrastructure required to run your new casino. You’ll need people to provide support for your players. How many will depend on whether your support service will be e-mail only, live chat, telephone or any combination. Is your Customer Support team expected to work during daytime hours or provide a round-the-clock, 24-hour service?
You’ll also need to protect your and your players’ money. You’ll need robust banking arrangements. What payments will Start-Up Spins accept? How will you pay out your customers’ winnings? You will need some security system. You must protect your customers’ data, payment details, and casinos from hackers and fraudsters.
The government and its regulatory body will also require certain precautions. This is to prevent criminal activity and the laundering of money derived from such activities. You’ll also need some management team to run all this inter-connected infrastructure, plus some marketing expertise to get Start-Up Spins noticed, attract new players, and keep them interested once they’ve signed up.
Phew! That’s quite a lot to be getting on with. Rest assured, there will be even more once you’re up and running…
But how about if there was a way of simply buying an online casino ‘off the peg’? What if some other company or service did all the leg work and provided much of this complicated and expensive infrastructure? They would have all the expertise, too, having done it several times before, whereas you would be starting from scratch.
This is effectively what a white-label company like White Hat Gaming does – for a suitable fee, of course! You’ll still need to apply for your licence, although having a reputable sponsor like an established white-label company on board helps.
If it all sounds too good to be true, there are some disadvantages. Many regular players find that these white-label-designed casinos are alike. The template used for them is just that little bit samey. Indeed, some white-label services do have a reputation for providing identical sites. Others are much more adept at customising their designs for each client. White Hat Gaming tend to fall into the latter category – they have less of a distinctive ‘house style’. Another reason they often slip ‘under the radar’ is because their varied designs are not easily recognised as White Hat casinos.
Who are White Hat Gaming Limited?
Founded in 2012, WhiteHat Gaming is a multi-national operation headquartered on Malta’s Mediterranean island. The company is privately owned and based away from the South Africa, so it is not required to publish official financial results or information.
There is no doubt about the company’s success and robust financial situation. White Hat Gaming employs around five hundred people, many of whom are on the island. The company also has several other large offices based overseas. These are located in the United Kingdom and its overseas territory of Gibraltar, Cape Town in South Africa, and Chicago in the United States. The company also employs several software developers and marketing staff working remotely throughout Europe.
The company was founded initially by Max Wright, an online casino owner with several different casinos operating on the Microgaming platform. When these were sold in 2011, Max set up his gaming development platform, and White Hat Gaming was born.
Max remains on board, joined by a strong team of highly experienced and capable industry stalwarts. These include Phillip Gelvan, who also served as the company’s CEO during its early growth spurt. His wide-ranging industry experience is invaluable to the company as it continues to go from strength to strength.
Appointed to the post in 2016, Phillip started his career in software development. He branched out into consulting and marketing before managing a technical marketing agency in Cape Town. He is undoubtedly a cosmopolitan chap, as this was soon followed by a stint as senior Software Development Manager for the renowned Australian gaming software company NextGen Gaming in Sydney. Philip remains a crucial leadership team member, mainly focused on developing White Hat Gaming’s American operations.
The current CEO at the time of writing is Erik Regenbrecht, who has over two decades of business experience. The majority of this has been gained within the gaming industry. Other executives in leadership roles include Steve Sowerby, who oversees the technical and software functions of the business; Manoj Chavda, who heads up the Cape Town operation; and Andrew Towills, who is responsible for regulatory and licencing compliance issues.
Today, White Hat Gaming has around thirty casino and sportsbook sites operating on its platform, making it one of the gaming industry’s leading international ‘white label’ operators. More are coming as the company continues expanding its network, particularly in the United States. There are dozens of casinos licenced and registered for the United Kingdom and European markets.
Which games can I play on a White Hat Gaming casino?
White Hat Gaming has signed licensing deals with various gaming software developers. Casinos operating on the company’s platform can choose from a suite of over fifty providers. This means that a typical White Hat casino can offer a portfolio of around a thousand slots for players. In addition, players will also be able to find a varied selection of traditional casino games, plus a range of other instant games, such as scratch cards.
Software providers signed up for White Hat Gaming casinos cover just about all aspects of the industry. From boutique innovative outfits like Imagina, Pear Fiction and Sling Shot Studios to more prolific and new kids on the block like Asylum Labs, Foxium and Red Tiger, plenty of smaller outfits add quality and variety to your gaming.
More established and distinctive software suppliers like Big Time Gaming, Elk Studios, Play’n GO and Thunderkick are also on board. Then there are the heritage providers – brands that seem to have been around since the dawn of online gaming and even before in some cases. These include names like Bally, Merkur Gaming, Shuffle Master and WMS.
Finally, there are the mighty leviathans of gaming – companies that any self-respecting casino operator must have on board. These include industry giants like Microgaming, Scientific Games and, of course, the biggest of them all when it comes to slots, NetEnt.
NetEnt Games on the White Hat Gaming platform
Founded in Sweden in 1996, NetEnt has well over two decades of experience in the gaming industry. Always at the forefront of online casino game design, today, they are the undoubted market leaders. For most self-respecting casino operators, NetEnt is the must-have software provider – their players demand them not only because of their undoubted quality but also because they have so many iconic titles to their name.
This makes NetEnt’s games by far the most popular with many players. At the time of writing, the company has over two hundred slots in its portfolio. In 2019, players made close to 60 billion spins on NetEnt slots. These spins produced total revenues for the company of 1,793 million Swedish krona (SEK), equivalent to around £160 million. Total profits amounted to SEK 529 million (£46 million).
Its financial performance was so successful that the company attracted the attention of its industry rivals. In June 2020, NetEnt accepted an offer to buy the company from live gaming specialists Evolution. The final deal amounted to around SEK 20 billion (€1.8 billion, £1.6 billion). The company’s shares were de-listed from the Stockholm NASDAQ stock exchange in December 2020. It is anticipated that under its new ownership, NetEnt will continue to release new slot designs much as before.
Knowing where to start when selecting specific slots is difficult with so many games. Perhaps the best place is with NetEnt’s iconic classics – games which remain popular today and which no high-ranking online casino should be without. Titles such as Gonzo’s Quest, Jack Hammer, Spinata Grande and, of course, Starburst are must have slots for any casino, and continue to be played by millions of players across the United Kingdom, the European continent and beyond.
Other top ranking titles include Finn and the Swirly Spin, Pyramid: Quest For Immortality, Twin Spin and my personal favourite, the spectacularly spooky Universal Monsters’ Dracula.
The company continues to produce excellent new titles to match the standard of its legacy slots. Around half a dozen per year is a typical rate of production. In recent times, the company has also been focusing on upgrades and re-boots of some of its classic slots. It has licenced the new Megaways TM mechanic, and has already enhanced many of its iconic titles with the new ‘100,000 ways to win’ format. Examples include Divine Fortune, Fruit Shop and Twin spin, plus of course, the amiable Spanish conquistador himself has also been re-imagined in Gonzo’s Quest Megaways TM.
Summary
White Hat Gaming are a top class company operating an excellent platform. Their ‘house style’ is not especially distinctive, but this should not be regarded as a criticism. Many of their rivals stick to an established template, which makes their members’ sites look a little ‘samey’. It is this company’s understated design which in fact enables it to be a relatively anonymous contributor to an online casino’s brand – which is exactly what both casino owners and their players want in a platform.
NetEnt are a leading software provider to White Hat Gaming casino sites. Of course, not all of the 200+ NetEnt games are available at every casino, but every casino operator on the WhiteHat casinos platform can choose from the entire range of NetEnt titles when deciding on which games to carry.
It’s worthwhile checking out a variety of White Hat Gaming casinos. With so many different software providers available to select games from, and so many different games available from each one, every individual casino on the platform is likely to offer very different content as well as a different style. With dozens of different casinos to choose from, you’re sure to find your favourite NetEnt game somewhere, whether it’s a new release, a recognised classic, or an obscure gem which has turned into a personal favourite.
Are White Hat Gaming sites trustworthy?
Yes, they have a licence with the South Africa Gambling Commission who monitor and regularly audit the companies granted with a licence. No regulatory actions have been reported.
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